IZOM was at the Paris Fair
From April 30th to May 11th, 2026, IZOM Athlétique was at the Foire de Paris, at Paris Expo Porte de Versailles!
Encounters, exchanges, authenticity
What we remember most are the encounters.
Athletes, people with very active daily lives, or those experiencing everyday tension, curious visitors discovering IZOM for the first time, and others who took the time to understand our approach, the rechargeable format, or simply how the heating balm fits into a routine.
The Foire de Paris allowed us to introduce IZOM in a different way. Not through an advertisement or a post, but directly, in real life.
The question we were asked most often
If there's one question that came up again and again, it's:
"Do we use it before or after exercise?"
And that's precisely what we enjoyed explaining on site.
Our heating balm can be integrated at different times of the routine. Before exercise, to aid in warm-up. Afterwards, in a moment more focused on recovery and massage. This also resonated a lot with visitors: a simple-to-use product that easily finds its place in daily life.
What this fair confirmed for us
This Foire de Paris mainly confirmed one thing for us: nothing replaces being on the ground.
Seeing reactions live, hearing questions, observing what immediately grabs attention, understanding what people like without filters... all of this is incredibly valuable to us.
It's in these moments that a brand truly comes to life.
Thank you
Thank you to everyone who visited our stand.
Thank you for your curiosity, your time, your questions, your encouragement, and your feedback. This edition was intense, stimulating, and above all, deeply human.
We leave with a lot of energy for what's next, and even more desire to continue growing IZOM Athlétique closer to you.
Did you discover us at the Foire de Paris or do you want to know more about our world?